My dad always told me, “you can sell anyone a turd if you polish it enough”. That’s branding. No matter the product, brand, or person, if you market it just right – you’ll sell it. In the business of racing, a great brand and image is almost as important as the racing itself. If you’re the best racer on the line, but no one remembers your name, and you show up looking like three other people on the line – how are they going to remember who you are? When I started racing in 2012, I made the brand Jet Girls Racing – which has grown to be one of the mo...